New Edition: Design In Flight Edition. Originally prepared to be offered in a combined subscription + publication. But alas, DiF needed to adapt to some changes and this edition is probably the most up to date to offer. It comes with a cover illustration that previous editions did not.

In writing this Guide, I’ve tried to outline the basic elements to the process of design and development of brand strategy in a way that would best support the people involved in actually designing brands.

This is not to say that designer’s can’t read eight hundred paged books on Managing Brand Equity, but that there are some very simple elements of developing the attributes of business behaviour and that all designers should understand their vital role in improving business behaviour.

To date the PDF has been downloaded over thirty thousand times, with October 2004 being a record month. I figure it’s been read once or twice because people still enjoy pointing out smelling mistakes. If that’s all you get in touch about - please do.

The Guide is seventy two pages in length with lots of hand-drawn illustrations. You can see screen-shots of twelve pages here. (I’ve temporarily lost those screen-grabs, I’ll find some new ones)

The sequence of parts are as follows:

1. Introduction.
2. What is Brand Strategy?
3. What is a Brand?
4. What is Strategy?
5. The Process of Design.
6. So How Do You Do It?
7. Suggested Reading List.
8. Further Information.
9. Who’s Who.
10. Afterwards & Thanks.

The Guide is now available for the overly-generous-and-crazy price of $4.99. The easy to read on screen and delightful to print PDF is also available for free, but unfortunately only half of it is free. Though granted it is the better half of it.

All purchasers of the Designer’s Guide to Brand Strategy will be offered the next title from mdn press at a discounted price. Which has to be somewhat encouraging. No?

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Only 4.99 away from your copy of the DGBS…

downloadtheobviouslyfree-half-version. [only half of it.]

Please Note: When you make a payment, I’ll get notified, then personally send you a copy. If the ‘Thank You’ page doesn’t tell you this, and is for some reason broken, I apologize in advance for this.